Source: http://sitetuners.com/blog/how-to-use-google-webmaster-tools-to-aid-with-conversions/
Google Webmaster Tools or GWT is a powerful tool for diagnostics and search engine optimization. Provided you know what you are doing, boosting your conversions throughout your products or services pages can easily be achieved.
Tips To Improve Conversions
Follow these steps to aid with your conversions:
- Know what country you need to target.
- Under “traffic > international targeting”, you can setup which country you want your URLs to cater to.
- Once you have registered your site, you can now add URLs without verifying it again.
- Branded Search Results Optimization
- When optimizing your branded search results, although you can’t add a Sitelink, you can tell Google not do display a URL sitelink when a user searches for your brand.
- This can help you display only relevant, high-conversion pages.
- Non-Branded Search Results Optimization
- Under “search traffic > search queries” in your GWT, you can find a general list of terms coming to your site.
- You can optimize your landing pages’ conversion for these non branded terms.